The core idea of web 2.0 is that the digital sphere is made up by conversations. That’s why it’s so important to fuel them with great content and brilliant insights.

That is, when it comes to online marketing (and not simply social media marketing) it’s crucial to understand that your brand is interacting with people – who are there to express their needs, their opinions, or even simply to share a funny comment.

So promoting conversations is also a matter of putting yourself in your customers’ shoes. And that is where our agency comes in: helping you to talk better with them, and build an authentic relationship.